You’re not here to shrink. You’re here to build something that feels like you
You’ve never fit the “standard founder mold,” and honestly? That’s your strength.
You’re thoughtful, creative, layered, someone with depth, nuance, and a vision that refuses to flatten itself for trends or templates.
But somewhere along the way, your brand got… quieter.
More polished than personal.
More “what I should look like” than “who I actually am.”
And that’s why showing up feels heavier than it should.
when your brand doesn’t feel like you, selling will always feel awkward.
Not because you’re bad at selling, but because you’re trying to show up inside an identity that doesn’t fit.
But when your brand is built around you, three things shift fast:
You feel at home in how you show up.
When your brand finally fits, showing up becomes effortless instead of draining.
Consistency stops being a discipline: you just show up, because you want to.
You feel confident when selling, not icky
You’re not performing or trying to “sound like a business owner.”
You’re simply communicating your work from a place of truth and people respond to that.
Selling starts to feel like sharing, not convincing.
Your dream clients find you immediately.
Not because you chased them… but because your brand finally speaks their language.
It mirrors their values, signals your level, and builds trust before you even say a word.
BRAND BECOMING
The House Special
Brand Becoming is my high-touch, “I am in the room with you” experience, designed for founders who’ve outgrown their old brand and are ready for a presence that reflects their actual level.
A full evolution with strategy, identity design, and three months of implementation support so you actually use your new brand with confidence.
Your next era, built with strategy, identity and real support.
more ways i can make your brand rise
You don’t need everything at once.
You just need the right level of support for the season you’re in.
Here’s what’s on the menu.
Brand Design
We begin with brand strategy to clarify your positioning, values, and direction. Then, I design a visual system that communicates your depth instantly and feels unmistakably like you.
Website Design
Psychology-driven, Showit website designed around how your dream clients actually move, read, and decide. Ideal if you want a corner of the internet that works as a strategic foundation for your business.
the Brand Audit
When you’re not ready for a full rebrand, but you need an espresso shot o clarity.
Perfect if you want clarity before committing to anything bigger.
VIP Days
ONLY AVAILABLE FOR PAST CLIENTS
Monthly Support
ONLY AVAILABLE FOR PAST CLIENTS
Your brand deserves more than a moodboard.
It deserves a story. A soul. A place to come home to.
Because you’re not “just” building a business, you’re creating an atmosphere. A world people want to step into. One that feels like you in every detail, from the first impression to the lasting connection.
My work is guided by a few simple but powerful principles:
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Open communication, like an open kitchen.
You’re invited in:the process is transparent and collaborative. Just like peeking into a kitchen while something’s cooking, you always know what’s happening and feel part of it.
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Care that makes it feel like home.
My process is designed to take away the pressure and replace it with ease, trust, and a sense of belonging. Inside your curated client portal (your brand’s home base), everything is clear, organized, and ready for you: no overwhelming threads, no corporate walls. And yes, you might stumble across a Taylor Swift GIF or two, because branding doesn’t have to feel so serious. It can feel like friendship, creativity, and even a kitchen dance party on a Friday night.
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Support that lasts
I don’t hand over a brand and disappear. You’ll leave with tools, training, and confidence to use your brand on your own. And if you want ongoing design support, I’m still in your corner. Because your brand isn’t just files, it’s a living system you should actually know how to run.
Hello there! I'm Francesca
I build brands for big-hearted humans who want their business to actually feel like them.
(I also bake cookies, talk to my plants and know every Taylor Swift lyric by heart.)
I’m here to help you stop duct-taping a brand that doesn’t fit and start building one that work as hard as you do.
I don’t just make things pretty.
I take all your thoughts, voice notes, ideas, Pinterest boards, and half-finished bios and turn them into a brand system you can actually live inside.
I don't decorate,
I translate
When you speak, I see things: colors, textures, shapes, feelings.
I connect emotional patterns to visuals, strategy, and design systems that reflect who you really are.
Some might call it rapid, multi-layered pattern recognition combined with hyper-empathy and symbolic thinking.
I just call it ✨ brain magic ✨.
Pssst: if you click the pictures, you’ll find random notes, behind-the-scenes bits, and little windows into who I really am. 👀
You might have seen me on
I create brands the way I make sourdough bread:
Every brand I build is alive: nurtured slowly, given space to rise into its own shape. It’s a process with no shortcuts, as intentional as your favorite ritual and as comforting as coming home.
The M.O.K.A. Method: my secret recipe for brands with strategy baked in
Strategy first, always. Because your brand deserves more than “pretty.” It deserves clarity, consistency, and a system you can live inside.
meaning
the deeper why: your story, your values, the heart that holds it all together.
outreach
your people: how they think, what they crave, and how to make them feel seen.
key differentiators
the message pillars and the client experience that makes you unforgettable.
atmosphere
the textures, visuals, and sensory vibe that make your brand feel like a world.
That’s the recipe. But here’s the secret: every recipe needs freedom. A pinch more spice, a little less sugar, a swirl of intuition. That’s how your brand becomes unmistakably yours.
(Client words that made me tear up.)
You don’t have to take my word for it.
"if it wasn't for you, I would've closed my business months ago!"
I was about to give up, I was feeling unmotivated and scared to launch my academy, but you got my back and made this super step by step plan. Now I feel confident and I know what I have to do. Thank you, if it wasn't for you, I would've closed my business months ago!
Erika - Team Development Consultancy Studio
"You understood my personality better than i did"
I am sooo in love with my new branding! As you know, I needed to see an alternative version and this made me realize just how perfect your initial brand identity was for me and my brand. You understood my personality and brand better than I did, creating something so unique and fitting that it's impossible not to love.
Marta - Hypnobirthing Coach
"You treated my brand and its success as if it were your own"
Your kindness, patience, and humility, combined with your incredible talent and passion for your work, made a significant difference. You treated my brand and its success as if it were your own. You went above and beyond to understand my brand, and you crafted an identity that genuinely reflects my personality and vision.
Ipnomamma
I’m addicted to coffee.
Like, espresso machine on my desk level addicted. If I haven’t had one yet today… don’t talk to me.
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I named my biz after my cat.
Not kidding. Moka isn’t just my assistant, she’s one of the reasons I built this whole thing. She’s a chapter in my life, but I’m her whole book. I want to be with her, not stuck in a 9-5 she can’t follow me to.
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I’ve had 4 businesses before this one.
I’m not afraid to pivot. I’ve been a candle maker (with book inspired scents!), a developer, a social media manager, and a vegan blog/course creator. I don’t settle until it clicks.
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Autumn is my favorite season.
Give me falling leaves, soft jumpers, homemade cookies, hot drinks, Gilmore Girls on loop. Yes, I’m that girl.
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I’m a living contradiction.
I want the cottagecore homestead life and I geek out over new tech. And you know what? That’s my sweet spot. Working online is the thing that lets me live slower. They don’t fight, they co-exist.
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